WEB
MARKETING INTRODUCTION
Web
Marketing is the business activity of presenting products or services
to potential customers in such a way as to make them eager to buy.
Marketing includes such matters as the pricing and packaging of the
product and the creation of demand, by advertising and sales
campaigns.
The
steps to successful marketing and implementation include:
1)
Analyzing your customers and the business environment.
2)
Identifying key opportunities to profitably meet customer needs.
3)
Figuring out how to act on those opportunities.
4)
Implementing your plan.
Search
engine optimization (SEO):
SEO
is the process of humanizing the visibility of a website or a web
page in a search engines "natural" or un-paid ("organic"
or "algorithmic") search outcome. In general, the earlier
(or higher ranked on the explore results page), and more frequently a
site appears in the search results list, the more visitors it will
receive from the search engine's users. SEO may target different
kinds of search, including image search, local search, video search,
intellectual search news search and industry-specific upright search
engines.
SEO
Divided into two parts those are :
2.
Off page optimization
